Understanding why saving is so emotionally difficult in today’s consumer-driven culture, and how to overcome it.

The FTSE 100 rarely makes headlines for excitement. It doesn’t dominate social media or spark debates about AI breakthroughs. But since 2015, including reinvested dividends, the index has still delivered a modest yet steady annualised return of around 5–6% per year.

Saving is not simply about storing money; it’s about creating financial capacity — the ability to take opportunities when they arise. For many, the barrier isn’t how much they earn, but how consistently they save. Start small. If you can set aside £50 or $50 every month, do it

Key Indicators for Knowing When to Sell Your Shares in the Stock Market